Marketability

A negotiable security is said to have good marketability if there is an active secondary market in which it can easily be resold. The New York Times Financial Glossary

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marketable mar‧ket‧a‧ble [ˈmɑːktəbl ǁ ˈmɑːr-] adjective

marketable goods, services, skills etc can be sold easily because people and organizations want them:

• It's a long, uncertain path from the laboratory to marketable drugs.

• Because he has no higher education or marketable work skills, he is limited to unskilled jobs.

— marketability noun [uncountable] :

• The reason for the discount is the lack of marketability of the shares.

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marketability UK US /ˌmɑːkɪtəˈbɪləti/ noun [U]

► MARKETING the fact of being easy to sell: »

We want U.S. manufacturers be able to compete in foreign countries in terms of price and marketability.